Radio Advert Contributions:
For the radio advert my involvement was directly editing the whole advert together. Out of our group I was the only one to have any prior experience using Audition so took charge of putting the advert together. By using the audio the others recorded, as well as sound effects and a soundbed, I was able to put together an advert that we all felt targeted our preferred audience. The target audience we had in mind was that of secondary school kids, around the age of 15. We understood that there’s not a lot of kids that age that listen to the radio, so the best way we thought to target them would be to have a sense of humour in our advert. This was achieved by adding sound effects that could best be described as “childish” in the sense that they were silly and were designed more to make you laugh. Combined with the soundbed of the advert which had a very serious undertone to it and then all of a sudden you get this farting noise in between part of the audio. This was how we implemented our humour into our advert.
Radio Advert:
Video Advert Contributions:
Chief camera man/operator was my main role for this task and I believe I did well in this role. My job was simple for this task, listen to what the director (Iwan) wanted from me and stick to it. Simply put, I had to keep the camera steady and make sure that I kept up the pace when rolling otherwise I wouldn’t get the shot(s) we wanted. Our filming spanned over the course of both the workshops in week seven but we got our footage all captured with plenty of time left. As well as being chief camera man/operator for filming, I also started the process of editing the video. I spent the remainder of the time in our final workshop uploading our footage to the computer and making a start on editing. I also spent some time outside of lesson finishing off the editing before we came to an agreement and felt happy with what we had. At the beginning of the final week though we all took a final look at what we had, and decided to make a few changes regarding colour saturation before coming to an agreement again, felling happy with our finished video.
Video Advert:
Climate Crisis 