Radio Advert:

This weeks workshops have been focused on starting and developing our Radio Adverts for advertising our board games. I have had some previous experience with using Adobe Audition so I took the lead at using Audition to add and edit different voice recordings as well as different sound effects. At this point we’ve only had the first workshop of two for our Radio Adverts and yet we’ve already managed to; write a short script, record the audio for the speech as well as adding together all of the sound effects to go along with it. Now, we have a basic advert that advertises our game, meaning that we can only improve our advert going forward.

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Some of the key elements I’ve used thus far for our advert have been things such as; adding sound effects, using fade-ins and fade-outs on certain pieces of audio. Not to mention adding a soundbed to the backing of the advert and other added sounds to give the feel of where we have proposed our advert is taking place. Some of these sounds include; a school bell, school kids talking/laughing and a teacher talking to a class. The reason for some of these sound effects are because we have set our advert taking place in a school, as our target audience is secondary school kids to help inform them of the major issues surrounding Climate Change. The reason for targeting secondary school kids is because we feel that they would be more accepting of the facts and feel more passionately about making changes to help deal with Climate Change with this being ours and their future hanging in the balance.

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